Making a new car purchase isn't exactly what most people call having a good time, in fact, most people despise going to the car dealership to buy a car. One of the reasons people feel the same way about buying a car is the process of buying a car. You may have a game plan for going to the dealership, but the dealership has its own plan for the car buying process.
Some people go to a car dealership to look around and see if something catches their eye, and others prepare for the visit and gather information, prices, and reviews because they are determined to buy a car and get a good deal. Whatever type of buyer you are, you may be surprised to learn that the dealership has a very well-planned process for buying a car. Each of their dealers is trained to guide the car buyer through a series of steps that have been planned, tested, and practiced. These steps are designed to facilitate the sale to the customer and the influence of the car salesman and other staff members.
Typically, the car dealership uses an 8 or 10 step process to purchase a car that starts with how the customer is greeted when they enter the lot or showroom. From there, they continue the car buying process step by step with the previous construction step and lead to the next step. The car dealer will ask a series of different questions to gather information that will not only help you select a vehicle, but also yourself and the dealer during the process.
We are all familiar with the test drive when we go to the dealership, but is it a test drive or a way to gather more information and attract your emotions, which are the strongest motivators of purchase that a car salesman can use to call the buyer's attention? Not to mention building trust in your salesperson. It may seem natural and casual, but this is one of the most important parts of the process of buying a car (or should I say selling a car auto import). The more natural the process, the better your salesperson will be, when it seems unnatural it is probably because you are working with a mediocre salesperson or a novice.
The car buying process is for the dealer
You probably have your own agenda when you go to the dealership, but remember they also have a well-planned, hidden agenda that is designed to get the buyer to say yes. You are supposed to be in control, but when you are assisted by a top car dealer, it will seem perfectly natural and you will have no idea that they are following a series of steps and talking about well-rehearsed scripts. That's right, most of his words, statements, and questions are well-written scripts. Take a close look at the next time you go to the car dealer and you will notice that the process of buying a car is much more natural.
No comments:
Post a Comment