Why influence marketing works

Recently, consumers choose authenticity over traditional advertising models, they need reviews, ratings and testimonials from brand users, they need to make sure that what they will buy is an effective product of a certain brand.

In our community, content production is underway, the more it becomes effective, the more difficult it becomes. That is why people become brand advocates and it makes a lot of sense for brands today.

Brands can attract long-term retained customers simply by targeting their marketing activity to a group of people. Influence marketing is the concept that the most powerful way to place a brand's message before an interested viewer is through this word: TRUST.

How about you? Are you more likely to buy a product if it is recommended by a friend or a video you watch on YouTube while testing or testing a certain product? Instead of if a brand puts it on your face? Well, sure it is, because we assume that our friend or YouTuber has good taste and does not choose cheap and lower quality products. Right?

According to research, 92% of consumers trust other people's recommendations, even if they don't know them personally. That is why 65 percent of brands participate in this type of strategy. Because the idea really works!

The strategy really works! Increase your conversions by as much as a factor of 10 and the best part of this strategy is that it is the gift that keeps on giving.

The fact that 88 percent of promoters tell their friends about the brands that sponsor them, and 72 percent share additional posts about their sponsors outside of any deal that is in the contractual environment.

Find the social media experts who want to present your brand to your audience, these people and / or promoters don't have millions of followers, but they only need to engage their target consumers with a unique voice and quality content that deliver well! Results quality conversions and could drive sales and then your "Marketing Idea" will work!

Promoters can be the golden trap of marketing, as people no longer trust ads, but only trust people. People trust a voice of authority. But remember, brands must be careful who they choose as their promoters and how authentic the message is; otherwise, your "influence marketing" idea could fail. Also, this is why the relevance and genuine intent of influence marketing is often frowned upon. One thing is for sure: "Influencer marketing practices" is taking off, whether we like it or not.