"A man's mistakes are his portals of discovery."
What does the above quote convey? To have a portal, you must make mistakes. It's not funny? Not at all. It may be a motivating phrase, but in business it can be doomsday for small businesses with small investments. This article has been specially made for small startups who want to do it in their respective fields and plan to launch their website or are looking for a facelift or add new functionality to the existing site or are unsure of its design requirements.
With a multitude of web designers and developers, from freelancers, to online agencies and templates, how do you know which one is right for your company and, most importantly, for your goals and objectives? Choosing a web design company is not serious work. But choosing a good web design company is a real serious challenge. People say the Internet has made business processes simple and global, but what about the complexities that the Internet offers that are unique? Just search for the term "Good web design company" in Google and you will get millions of results. For the normal human being it is impossible to search through each result. We will review the entire process of selecting a Web Design and Development company in a structured way.
STEP 1 - Planning
The first step is to define your needs. When looking for the right web designer, it's important to have a clear idea of the role that your new or redesigned website will play. Will you provide information to your customers? Will it serve the needs of your employees? Or will it include an online shopping section so you can sell your products to visitors? Most web designers will need to know the following:
o The role of your new website.
o The market or intended audience of your website.
o Your budget.
Take the time to consider what you expect from your website and the type of information you want to communicate to your potential customers before approaching your designer. This will save you and the designer a considerable amount of time and effort.
STEP 2 - Search and create a primary list
Search is a vigorous process and does not require any special skills other than diligence to reach good results that meet your requirements. Just browse the directories, check Google lists for specific keyword searches, and ask for referrals from your friends or business partners. It does not have to be a very extensive research paper.
Reference: Ask family, friends and relatives which web design services company designed the website for their respective organizations, or if they can otherwise recommend a web design company.
Websites - Determine the web design company responsible for the websites of the organizations you admire. These organizations may be your competitors, or in related or unrelated industries. Sometimes the web design company is included in the site credits or appears elsewhere on the website. If you can't find the credits on the site itself, feel free to contact the organization and ask which web design company is responsible for the website. This can also be a good source of referrals for that web design company.
STEP 3 - Evaluation and short list
Once you've put together a list of potential web design companies, you're ready to narrow them down to a short list. This requires a little research work.
o Portfolio: it is about the three C's: credibility, consistency and capacity. How consistent are they? What are the parameters in which the company is able to meet its requirements? Are there any testimonials that speak to your credibility? Do portfolio projects have consistent quality? Have they consistently performed well within the given time frame? Has the web design company provided solutions to other companies in your industry? Have you faced challenges similar to those facing your organization? Here are some important factors to consider. When you've narrowed your search down to a few design sources (through your competitors' recommendations, web directories, or sites), evaluate your online portfolios and fee structure. A website does not have to be flashy or lively to do its job. Explore the sites they have created, check the ease of navigation, the organization of the information, the general cleanliness and the ease of use of the visitors.
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