The home page of a website is the first impression a visitor gets of my online business. Therefore, creating an effective landing page goes hand in hand with an online trading strategy.
You must have a strict online trading strategy that includes many specific concepts, tools, and ways of doing certain things.
The following will help you make sure your homepage works for you in an online trading strategy:
What is it about?
Your customers know exactly what your site is about when they access your home page. Their slogans, menus, and headings are configured in such a way that they don't need to dig deep into the recesses of my site to find information about their type of business.
Thematic and toned
An important part of my online trading strategy is that your home page sets the theme and tone for the rest of your site.
All of your pages should look alike and your writing style remains consistent throughout your site. Your visitors should not feel like they are visiting a different site each time they click on a menu item. This will make them feel confused and uncomfortable when making use of what you have to offer.
Call to action
No website should be without a call to action. But don't attack your visitor with a call to action directly on their home page. Gently guide them through the process to their page with a strong 'call to action' message.
Make sure you are clear about the purpose of your site.
Ease and readability
The information on the tribute should be divided into short paragraphs. You should bold certain keywords on your home page, but not too much, as this can irritate your site visitor.
Contact
Your contact page should be easily accessible from your home page. If you require your customer to call you, make your phone appear prominently on your contact page. You could even add it to your site header to make it visible on every page of your website.
Promote
Do not promote on the home page of your website. This is the introduction to your business and you should just tell people more about the business.
You could have a dedicated sales page to conduct top sales.
Flash can be rinsed!
Yes, we all like cute photos and we all like to show off. But avoid having a flash landing page that requires your website visitor to 'click to enter'. This is unnecessary as they have either entered their URL to access your website or discovered it in a search engine and now they have to do an additional click and in fact they are wasting their valuable time and bandwidth.
Bells and whistles
Not all of us have the same musical taste. You may want to cheer him on as his visitor prefers to rock the boat. The rocker will not be impressed if he is bombarded with a jazz song the moment he accesses his home page. If you want to add music to your site, include an MP3 player where the customer can choose to play the music if they want.
Enter the image
Make sure your images are relevant to your product or service. All images must be optimized for the Internet to load quickly and make sure the images are professional.
As you can see, creating an effective home page is the most important part of my online trading strategy and therefore you should try to make it as simple as possible. Try incorporating these pointers for your home page the next time you startpagina an online business.
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