Myths about link building

Link building is an important part of any site's SEO effort. However, there are several myths surrounding link building thanks to all the incorrect information available. These myths have only increased after the launch of Google Penguin.

What are the causes of link building myths?

There may be no guidelines for proper link building, although most search engines will be able to advise you on what not to do during link building. Most of the time, people will misread what webmaster tools say and use it for their own benefit. As a result, many myths about link building form. Below are some of the common myths about link building.

Submissions to the directory are not very successful

This is one of the most common link building myths. Directories are the most effective link building channels even today. However, when submitting sites to these directories, it is important to remember that both the quality and quantity of the links sent can make a big difference. Directory submissions are a great way to increase the number of links. However, there are certain things that you should ensure before submitting the site to any of the directories. You must ensure that the directory is not part of any link network, is not spam and has not been penalized.

Reciprocal bonding is no longer ethical

Reciprocal links can add SEO value to sites that are part of the linkbuilding effort if done ethically and correctly. What can have a negative impact on your site is if the site you get a reciprocal link from is meaningless and not connected in any way to your site or business field.

Do not link to other sites

In today's world, it is important that you are part of a community than being the destination for inbound links. Different websites will be encouraged to link to you if you offer high quality links to anyone who visits your site. Part of this is recommending other quality sites to people who visit your site. It is important to search engines that you are part of the right cluster and that you add value to your visitor's experience by providing the right kind of links.

Get links from sites with a high page rank

Link building is not as simple as getting links from sites with a high page rank. There are several factors that can affect the performance of your site. Things like the number of inbound links, the anchor text, the relevance of the link site to your site, etc. will make a difference. You should also make sure that the page you link to on the site has a high page rank. Sometimes only the home page will have a high page rank. You should also make sure that the link is not an untracked link as it will not be helpful.

Links that come from irrelevant sites cannot be counted

There are many people who will say that irrelevant website links will not help your site. However, they don't realize that directory submissions and social bookmarking also make a big difference in site performance. However, you should be aware that all websites on the Internet are not directories, social sites, or news related websites. And linking to such sites will make no difference to your website.

Only indexed links make the difference

This is not true at all. There are several examples of sites with zero indexed inbound links that work well in search results. Similarly, you should realize that just because a link is indexed doesn't mean it will help your site run better. Whether the link is indexed or not won't matter. What matters is the quality of the links you get to your site.

Buying links is not an ethical SEO technique

There are many good quality directories like Yahoo! The directory that requires you to pay to be included in the directory. Similarly, you may have to pay to become a member of various business forums. These link purchase instances are completely legitimate and cannot be considered unethical. However, you should be very careful when buying links. It's okay to buy a small amount of high-quality links for your site. What you should not do is buy a lot of links and then disguise them as organic links.