Street clothes: what does the future hold for us?

With its original roots in the skateboard scene of the early 1980s and the hip hop scene of the mid-1980s, street wear has always been one of the most prominent fashion trends among young people in the world. . While sneakers, baseball caps / hats, and jeans are trademark items also associated with this subculture, the designer graphic tee has become the leader in the street wear retail market. With hundreds of designer t-shirt companies across the United States, the average consumer of this fashion style has literally thousands of options at their disposal through online retail websites with the simple click of a button.

The current crop of urban clothing ranges from high-end tattoo art-inspired labels and mixed martial arts labels to the abundance of anti-establishment t-shirt labels with thought-provoking phrase combinations and sleek graphics. This fashion style has certainly come a long way in the past thirty years and is no longer desired only by skateboarders and hip-hop enthusiasts, but also by a large part of the general public, from teens to young adults. This increase in the consumer base is the main reason why the production and number of labels has increased exponentially.

So what does the future hold for this fashion subculture?

From its inception, the style was created as an artistic channel and a voice for the rebel youth movement. That same message of non-conformity evident in the 1980s among young people is still present in today's society. The notion of rebellion and fury against the machine has always been part of the growth. And secondary only to perhaps music, fashion is a significant conduit for the expressions of this and future generations of young people.

The subculture has been shown to change with the times and adapt to artistic trends and current anti-establishment messages every few years. As with anything, adaptability results in longevity. Consequently, the future of Street Wear looks bright and will always be the alternative to major labels found in local department stores and shopping malls.